Haus of Rode is a strategic design studio specialising in branding and packaging. Focused on helping female founders create iconic brands that redefine their industries.

Crafting identities that are irresistible and redefine industries.

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WE ARE HERE TO EMPOWER and redefine
female founders in their INDUSTRIES
We SHAPE iconic brands that withstand, resonate, and inspire.

 
woman holding an amber coloured cosmetic bottle, that says soothing toner.

The Owning It Signature Package

Our signature offering is tailored to female founders in the product-based industry. For those aiming to stand out and become a brand that their customers eagerly grab off the shelves. With in-depth strategies and strong brand identities, this package empowers female founders to confidently step into their industry with an iconic brand that demands attention.

 
Textured paper with an embossed logo, that reads "The Richards, intentional, timeless, & artistic"

The StandOut
Brand Package

Curated for female founders in the service-based industry, whether launching or well-established. This all-inclusive package equips them with the essentials to redefine their brand, offering strategic brand identities and instilling the confidence needed to make a bold entrance into their industries, showcasing their iconic brand.

 
A mock-up of swing tags for Salt, a swimwear brand.

Brand Care Package

Is exclusively tailored for our past clients seeking some brand TLC. Whether it's a small to-do list of brand assets they would like to introduce into their branding or a refinement session, this full-day dedication ensures we address every detail, allowing you to maximise productivity and enhance your existing branding effortlessly.

  • Strategy & Concept Development

    Becoming an industry-defining brand starts with understanding your own. We delve deeply into the core of your brand, identifying your distinct strengths that can be transformed into opportunities. Through our collaborative and hands-on approach, we immerse ourselves in your brand's purpose, uncovering details that will deeply resonate with your audience. This is where your brand’s story begins to unfold. By the end, you'll walk away with the confidence and clear understanding of how to implement your strategy to attain that iconic spot in your industry.

  • Designing

    We craft brands that are irresistible, effortlessly capturing consumer attention and driving interactions. Guided by strategic insight, our designs captivate visually and resonate distinctly, prioritizing your customer’s needs. This approach ensures that consumers reach for your products and engage with your brand without hesitation, establishing a seamless connection.

  • Execution & Application

    From in-depth strategies, design sessions, and honing on your brand identity, it’s now about amplifying your brand’s presence and focusing on your brand’s points of contact (where customers interact with or experience your brand). We want to introduce your brand to your industry across a variety of channels, including packaging, print collateral, and social media. This will allow us to create excitement and begin building an iconic go-to brand. Our focus is on cultivating authentic connections with your audience and encouraging them to engage with your brand.

This is our rode to building a strong foundation, this is how we create space for you!

Featured Works

We help brands tell their story, by crafting identities that resonate

Projects
THE RICHARDS
THE RICHARDS

Johannesburg, South Africa

Brand Identity

A husband and wife duo, who specialise in transforming fleeting moments into timeless heirlooms through intentional wedding photography and film services.

VIEW PROJECT

BAREWICK STUDIO
BAREWICK STUDIO

Washington D.C, USA

Brand Identity & Packaging Design

Modern essentials for well-being - creating candles that are curated to give back to mental health.

VIEW PROJECT

CHAPTR JWLS
CHAPTR JWLS

Johannesburg, South Africa

Brand Identity & Packaging design

An online-based store, host to a curated collection of both local and imported jewellery for every phase, mood, and season of your life.

VIEW PROJECT

BYRO BAKERY
BYRO BAKERY

Johannesburg, South Africa

Brand Identity & Packaging Design

A bespoke micro bakery dedicated to crafting personalized, small-batch baked goods that turn every occasion into a celebration.

VIEW PROJECT

INKED BY NUE
INKED BY NUE

Sydney, Australia

Brand Identity

A boutique in-house print and design studio, Inked by Nue is home to wedding editorials and luxury special events stationary.

VIEW PROJECT

ILEM JAPAN 
ILEM JAPAN 

Japan

Brand Identity & Packaging Design

A wellness company supplying conscious consumers with holistic Japanese health products and solutions that promote intentionality in everyday life.

VIEW PROJECT

Real Stories,
Real Results

  • Maxine Richards, The Richards

    “Jaymee has been an absolute dream to work with! Her professionalism and expertise has made what can be a very daunting process seamless and exciting. She was attentive and listened to everything that I had language for, and refined the areas where I didn’t. She took my loose framework of what I wanted for our brand and turned it into something structured, refined, beautiful and modern. I am so grateful that we chose Haus of Rode to bring our brand to life.”

  • ROSANNA HEYDENRYCH - BYRO

    “Working with Jaymee was a dream! Being from Australia, we took a shot at outsourcing our branding from completely different country, and Jaymee did not disappoint. Even though we never met in person, she really understood the underlying meaning and positioning of which we wanted to portray our brand.”

  • NINA BUYS - NINA BUYS PHOTOGRAPHY

    “I had an absolute blast with Jaymee! She’s professional, extremely organised and understanding. I would recommend her to anyone who needs an elite designer who can think for themselves and on their feet, and who needs someone who works in an astonishingly organised fashion. Thank you for taking my brand to the next level, Jaymee. I loved working with you and seeing how you understand my brand inside out.”

  • MELANIE GUIROYAN - INKED BY NUE

    “Working with Jaymee was a dream! Being from Australia, we took a shot at outsourcing our branding from completely different country, and Jaymee did not disappoint. Even though we never met in person, she really understood the underlying meaning and positioning of which we wanted to portray our brand.”

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To be honest, the idea of running my business? Wasn’t even on my radar.

It was my first Uni client project, that I truly knew that I found my purpose. I wanted to become a brand designer, where I could work and connect with incredible women - helping them create their iconic brand that redefined their success.

And now, six years on, here I am running my own Brand & Packaging Design studio. Working with female founders across the world, helping them step confidently into their industries one iconic brand at a time.

When I’m not behind my desk, designing brands or mocking up packaging, you’ll find me cozied up with a good book, soaking up some sun by the pool, enjoying some play time with my French bulldog Oliver, or enjoying the company of family and friends.